Art That Breaks Every Barrier

Boncom created the Athlete Design Co-Lab, a creative gathering driven by teams built around 25 Special Olympics athletes from across the globe. Each team had one goal: to tell the athletes’ stories. The athletes, celebrity supporters, and Boncom graphic designers worked together in groups to develop original designs for future Special Olympics merchandise. Each design celebrated inclusion and the athletes’ personal experiences with the transformative power of sport. Participants convened in Salt Lake City at America First Field, where one of the VIP club suites was briefly transformed into a working creative studio. Local partners the Larry H. Miller Company donated this venue space, catering services, and customized athlete merchandise for the athletes in attendance. Other local partners such as Owala, doTERRA, Crumbl, the Jazz, the Mammoth, the Bees, Real Salt Lake, FC Royals, Kodiak Cakes, SkullCandy, the Hogle Zoo, and more also generously contributed in support of the event. Boncom handled all aspects of the Co-Lab, from securing a venue, to making travel arrangements for celebrity guests, to staffing and documenting the day, and to providing post-event promotional assets and finished design files for merchandise.