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Public Relations
Proactive public relations that builds credibility, earns trust, and makes your mission impossible to ignore.
Let's Talk PR
Discover the story only you can tell
Getting your story in front of the journalists who need to hear it
Protecting and strengthening how the public sees your organization
Clear, fast response when your organization needs it most
Positioning your leaders as trusted voices in your field
Connecting with partners who amplify your mission
Building real relationships with the people you serve
Navigating policy and government relationships on your behalf
Long-term connections with the audiences and communities your mission serves
Meet the Public Relations Team
View Team MembersProcess for Success
1
Discover
We start by understanding your organization, your reputation, your audiences, and the media landscape you're operating in. This shapes everything that follows.
2
Plan
We build a PR strategy that defines your key messages, your target media, and the moments and milestones we'll use to earn coverage.
3
Pitch
We reach out to journalists, producers, and influencers with stories they actually want to tell, timing each pitch to land when the moment is right.
4
Respond
We monitor coverage and public sentiment in real time, ready to protect your reputation and amplify positive stories as they emerge.
5
Report
We track earned media value, coverage reach, and message pull-through so you always know what your PR investment is delivering.
FAQ
What is public relations?
Public relations is the practice of managing how your organization is seen by the public, media, and key audiences. It covers earned media coverage, reputation management, crisis communications, and building relationships with journalists and influencers. PR is about credibility you earn, not space you buy.
What does a PR agency do?
A PR agency builds and protects your reputation through media relations, storytelling, and strategic communications. That includes pitching journalists, writing press releases, preparing spokespeople, and managing crisis communications. A good PR agency also tracks how media coverage shapes public perception over time.
What's the difference between PR and advertising?
PR earns media coverage through relationships and newsworthy stories. Advertising pays directly for placement and guaranteed space. PR carries more credibility because it comes through a third party like a journalist. Advertising gives you more control over the message. Both matter, and both work better together.
How much does a PR agency cost?
PR costs depend on scope, whether the work is a single project or an ongoing retainer, and how much media outreach and content development is involved. A short-term campaign costs less than an ongoing program with crisis planning built in. Most agencies provide a custom quote after an initial discovery conversation.
Why choose Boncom for public relations?
Boncom works with organizations whose stories matter, from public health to conservation, and knows how to earn media coverage that shifts behavior, not just awareness.
What Our Clients Say
What truly sets Boncom apart is their dedication to excellence in research, strategy, and design thinking.
Brand awareness, creative and fresh approaches and a spirit of collaboration are keys to a great marketing team, Boncom excels in this. The Boncom executive leadership team is engaged and committed to a mutually beneficial experience.
