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Experiential Design
When someone steps inside your brand, everything changes. We design physical spaces that guide people through a story, spark real emotion, and leave a lasting impression.
Let's Design Something Great
Discover what your space could say
Mapping how people move through a space from start to finish
Individual displays and installations that tell your story
Guiding people naturally through a space without them having to think about it
Hands-on moments that pull people deeper into your story
Using layout and environment to communicate your mission
Bringing complex, multi-space experiences to life
Making sure your physical space feels as intentional as your brand
Experiential Design in Action
View All Case StudiesMeet the Experiential Design Team
View Team MembersProcess for Success
1
Discover
We start by learning everything about your space, your audience, and the story you want to tell. Site visits, stakeholder interviews, and audience research all happen here.
2
Plan
We map the full visitor journey, from arrival to exit, deciding what people encounter, in what order, and how each moment connects to the next.
3
Design
We develop the visual and spatial design of the experience, including exhibit layouts, wayfinding systems, signage, and interactive elements, all tied to a single storytelling thread.
4
Produce
We manage production and installation, coordinating fabricators, vendors, and on-site teams to bring the design to life exactly as intended.
FAQ
What is experiential design?
Experiential design is the practice of planning how people move through and engage with a physical space. Think museum exhibits, visitor centers, and walk-through installations where storytelling, spatial planning, signage, and interactive elements shape what someone sees, feels, and remembers. It's about designing a journey, not just a room.
What's the difference between experiential design and exhibit design?
Exhibit design covers the individual displays, cases, and installations within a space. Experiential design is the bigger picture: how someone moves through the whole environment, in what order they encounter things, and how the space makes them feel from start to finish. Exhibit design is one part of a larger experiential design plan.
What does an experiential design agency do?
An experiential design agency plans the full visitor journey through a physical space. That includes layout, wayfinding, signage, interactive elements, lighting, and the story the space tells as someone walks through it. The goal is a space that guides people naturally and leaves them with something memorable.
How much does experiential design cost?
Experiential design costs depend on the size of the space, how much custom fabrication and interactive technology is involved, and how much content development the project needs. A smaller exhibit costs far less than a large museum or visitor center project. Most firms scope pricing after understanding the space and goals in detail.
Why choose Boncom for experiential design?
Boncom helped bring the Smithsonian's Deep Time Fossil Hall to life and has experience planning large-scale public experiences that span multiple spaces. We know how to design moments that respect the scale of a major public opening and leave visitors with something they won't forget.
What Our Clients Say
Their proactive approach to partnering with community stakeholders has opened new pathways to engage harder-to-reach audiences.
Boncom’s informed approach allows us to reach our goals and better connect with audiences.
Brand awareness, creative and fresh approaches and a spirit of collaboration are keys to a great marketing team, Boncom excels in this. The Boncom executive leadership team is engaged and committed to a mutually beneficial experience.
