Their proactive approach to partnering with community stakeholders has opened new pathways to engage harder-to-reach audiences.
From belief to behaviour
People want to do good — but they often need clarity, confidence, and a nudge. We design that nudge and prove what changed.
Our framework
Six steps from insight to measurable impact. Every project follows this path — adapted to your context.
1.Define behaviour
We start with the exact behaviour you want to see — not a vague awareness goal, but a specific, observable action.
2.Find barriers
Through research and behavioural analysis, we identify what's stopping people from acting on their beliefs.
3.Form hypothesis
We develop a testable hypothesis about which intervention will reduce friction or increase motivation.
4.Create journey
We design the full experience — messaging, creative, digital touchpoints — optimised for conversion.
5.Distribute
We put the right message in front of the right people at the right moment of influence.
6.Measure & learn
We track real behavioural outcomes, not just impressions, and use what we learn to improve.
Four principles of behaviour change
Clarity
People can't act on what they don't understand. We make the ask unmistakable.
Trust
Scepticism is the default. We earn trust through proof, transparency, and familiar voices.
Motivation
We connect the action to something people already care about — identity, community, legacy.
Action
We remove every unnecessary step between intent and behaviour. Less friction, more follow-through.
What Our Clients Say
Boncom’s informed approach allows us to reach our goals and better connect with audiences.
Brand awareness, creative and fresh approaches and a spirit of collaboration are keys to a great marketing team, Boncom excels in this. The Boncom executive leadership team is engaged and committed to a mutually beneficial experience.
