Whether they know it or not, Utah consumers are part of an invisible network that links them to hundreds of producers, manufacturers, and employees across the state. With the Made in Utah campaign, we want to help Utahns recognize the positive impact they have when they support locally owned businesses—and celebrate the quality of products and experiences available within the state.
Visual: A garden worker is harvesting tomatoes. They pick one from a plant and set it into a bucket full of other tomatoes.
Cut to: A sous chef in a restaurant picks up the bucket of tomatoes and sets it on the counter next to them. They choose one and start slicing it up to put with a hamburger meal that’s sitting nearby in a to-go box. Another restaurant employee boxes it up and places it in a bag.
Cut to: A delivery person holds the bag of food we just saw. They’re walking up to someone’s house while wearing a mask and gloves. They ring the doorbell and hand it over to the person living inside.
Cut to: The resident of the house is opening the takeout bag. They divide the food with their partner. They’re smiley, happy, talking.
VO: YOU’RE A PART OF SOMETHING.
Visual: The delivery person opens the door of their own home and greets their children.
VO: YOU’RE A MEMBER OF A FAMILY.
Visual: The people who work in the restaurant (who we saw earlier) exit the restaurant at the end of their shift. They’re talking and laughing as they walk. They’re careful to stay six feet apart.
VO: A COMMUNITY.
Visual: The garden worker we saw earlier hangs up their hat as they walk inside their house and bends down to pet a fluffy dog that has run up to greet them.
VO: AN INVISIBLE NETWORK OF PEOPLE ALL ACROSS THE STATE.
Visual: The couple eats dinner in their home.
VO: YOU HAVE THE POWER TO IMPROVE THE LIVES OF THE PEOPLE AROUND YOU.
Visual: Show employees in a local bookstore.
VO: AND IT’S SIMPLE. AS THE STATE REOPENS, CONSIDER PURCHASING ITEMS FROM UTAH-OWNED BUSINESSES.
Visual: An individual receives a haircut at a salon.
VO: BY BUYING PRODUCTS MADE IN UTAH, YOU SUPPORT HUNDREDS OF UTAHNS AROUND THE STATE.
Visual: Someone curating an art gallery or taking a ticket for a play.
VO: AND YOU CAN HELP US REBUILD AS WE WORK TO SAFELY OVERCOME THE PANDEMIC.
Visual: Quick-cut montage of businesspeople in Utah.
VO: BECAUSE WE’RE ALL A PART OF UTAH.
Visual: Quick-cut montage of consumers.
VO: AND UTAH IS A PART OF US.
Visual: Slate with website and #MadeInUtah hashtag.
VO: LEARN MORE AT MADEINUTAH.GOV.