Boncom helped The Church of Jesus Christ of Latter-day Saints craft a campaign that not only welcomes people from all walks of life but also models welcoming behavior for its members.
A minute-long anthem video celebrates the heart and soul of the church community, closing with an inviting message that “God can make you a better person, and you can make us a better church.”
Digital ads helped convey a human, approachable feeling to our members and our church services — inviting them to come for potlucks, inspirational messages, and everything in between.
The "Welcome" campaign also features several real-life stories of individuals and families who recently joined the Church. In their own words, they describe how they were welcomed into the community, and how their lives were changed for the better in the process.