Smithsonian National Museum of Natural History

A creative awareness campaign to introduce a new generation of dinosaur lovers to the museum's incredible specimens. 

The 7-year-old in all of us (and our own 7-year-olds who drew the dinosaurs used in the ads) were thrilled to be living out our biggest life dreams of designing with dinosaurs.

Boncom worked on this creative campaign to create awareness for the opening of the completely re-designed Deep Time Fossil Hall at the Smithsonian National Museum of Natural History. 

The integrated campaign, which captured the wonder that children and adults alike have for dinosaurs, included ads in the Washington, D.C. Metro stations, bus wraps, digital and print ads in The Washington Post, and social media content.​ The target audience was the parents – and their kids – who live in the greater Washington, D.C., area.​


Since the Fossil Hall had been closed for five years, this campaign helped introduce a new generation of children to the museum’s incredible specimens, as well help the museum increase sign-ups for their newsletters and family memberships.


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