America’s Mountain for Pikes Peak

14,115 feet above ordinary

We created a mountain-sized campaign to showcase Pikes Peak and the iconic highway that climbs 14,115 above ordinary.

Nestled in the heart of the Rockies, Pikes Peak is the only fourteener in North America where you, your two-year-old niece, or your grandpa for that matter, can summit in an afternoon.

The first advertising campaign we launched in 2014 resulted in a record-breaking number of visitors that year. And each year since we’ve continued to break the previous year’s record.