This special social media campaign is all about caring for the caregivers.
Using social media for good, Boncom worked with The Church of Jesus Christ of Latter-day Saints to create two video messages to support and uplift the moms in our life.
The first video turned the oft-heard phrase "I'm just a mom" into a more expansive and accurate description of motherhood. The video was released on social media on Mother's Day 2018 and garnered more than 1.8 million views and 43,5000 shares on Facebook and 145,000 views on Instagram.
To follow up on this success, a team of female writers, producers, and editors at Boncom created a similar tribute for Mother's Day 2019, with the powerful and personal message to moms that they are always enough.