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The Boncom team created the "Live On" brand with the Utah Department of Substance Abuse and Mental Health to bring together the various suicide prevention stakeholders in Utah and serve as an umbrella brand for the statewide effort to prevent suicide.
By promoting education, providing resources, and changing the culture around suicide and mental health, "Live On" has created a united front in the fight against suicide.
While the "Live On" brand will eventually target nearly everyone in Utah, the first phase of our messaging speaks directly to middle-aged men (the highest-risk demographic for suicide in Utah) and parents of teens.
While suicide prevention must be a collective effort, it is also deeply personal. As such, the handwritten nature of the logo represents the role each individual has in suicide prevention. "Live On" means different things to different people and our living logo represents that.
At press events, conferences, and community outreach engagements, we have participants create their own logo, and then make a button for them out of that logo in their own handwriting.
Additionally, this work has included a website refresh to create a single hub integrating dozens of partners and resources. Boncom launched "Live On" social media channels and have begun creating a steady stream of hopeful and useful content for suicide prevention. Our team has organized and hosted several press events. For this campaign, we have arranged partnerships with businesses, organizations, and nonprofits around the state to share the "Live On" message.